sustainability in check
Bsustain approached tile. with the goal of creating a stronger and more refined brand presence for a platform that makes sustainability reporting simpler, clearer and more accessible for companies. The brand needed to communicate a complex and increasingly important topic in a way that felt approachable, credible and visually premium. More than presenting an ESG reporting tool, the challenge was to build a brand capable of translating sustainability, automation and regulatory alignment into a clear and trustworthy experience.
meet Bsustain
tile. has a rare ability to materialize what the client can still only imagine. They come into the briefing, capture the idea quickly, and deliver something that always surprises through its quality.
Mariana Lopes | founder @Bsustain
the challenge
Because Bsustain operates in a space where clarity, trust and credibility are essential, the challenge was to create a brand system capable of making sustainability reporting feel simpler, more structured and more accessible.
The project involved the creation of the brand identity, brand guidelines, communication system, social media templates, a customisable report template, website design and platform design. Each element had to work together as part of a cohesive visual and strategic ecosystem, helping Bsustain communicate with consistency across every touchpoint. The goal was to transform a complex service into a clear and professional brand experience, giving Bsustain the tools to present its platform, explain its value and build trust with companies looking to structure and communicate their sustainability efforts.
the strategy
For the strategy, the goal was to position Bsustain as a clear, credible and accessible sustainability platform for companies that need to structure, manage and communicate their ESG efforts. The work focused on clarifying the brand’s message, defining how Bsustain should explain its value and creating a communication direction that could make sustainability reporting feel less complex and more actionable. This strategic foundation helped guide the brand identity, website, platform design and communication materials, ensuring that every touchpoint presented Bsustain as a trustworthy partner for companies looking to turn sustainability data into structured, meaningful and professional reports.
brand engineering
The process began by translating Bsustain's purpose into a visual system capable of balancing credibility with accessibility. The identity needed to feel professional enough for companies dealing with ESG and reporting, but also simple and approachable enough to reduce the complexity often associated with sustainability. Through logo design, typography, colour, visual language and brand guidelines, the work established a coherent identity system that could support Bsustain across digital platforms, reports, presentations and communication materials. The result was a brand built to feel structured, reliable and ready to grow.
brand presence
For brand presence, the goal was to give Bsustain a complete and consistent set of communication assets that could support the brand across both digital and physical touchpoints. The work included the creation of a broad collection of social media templates, business cards, physical branding materials and other visual assets designed to make the brand feel coherent, professional and immediately recognisable. This helped Bsustain build a stronger presence beyond the platform itself, ensuring that every interaction with the brand felt aligned, credible and visually consistent.
platform redesign
For platform redesign, the goal was to refine Bsustain's digital product experience and make the platform feel clearer, more intuitive and visually aligned with the new brand identity. The work focused on improving the structure, hierarchy and overall perception of the interface, ensuring that users could navigate sustainability data, reporting tools and key platform features with greater confidence. The result was a more polished and consistent platform experience, designed to support usability while reinforcing Bsustain's credibility as a modern sustainability reporting solution.
web & digital design
For web design, the goal was to design a clear and compelling digital entry point for Bsustain, capable of presenting the platform, its value and its sustainability focus in a simple and persuasive way. The work focused on structuring the page around Bsustain's core message, creating a visual flow that could guide visitors from understanding the problem to recognising the platform as a credible solution. The result was a landing page that felt professional, trustworthy and aligned with the new brand identity, helping Bsustain communicate its offer more effectively and convert interest into meaningful action.
sustainability reports
For sustainability reports, the goal was to design a complete reporting structure that felt clean, modern and easy to navigate, while remaining flexible enough to adapt to different companies, data inputs and sustainability requirements. The work focused on creating a modular and conditional report system, allowing the software to automatically generate reports based on each company's information. Each section was designed to work independently and as part of a larger narrative, ensuring the final document remained coherent, professional and visually consistent. This required full integration between design logic and platform functionality, turning the report into one of the core outputs of the Bsustain experience. The result was a scalable framework that transforms complex sustainability data into a clear, structured and presentation ready document.